Copywriting

The art of persuasion is the lifeblood of business today, and…

Despite the sales resistance people have built in over time, they’re always buying!

It’s the reason businesses continue to thrive…

But…wait a minute…

Did you know people don’t like being “sold” or pushed to buy? And…

When they finally give into your prodding, the mind isn’t just in the picture!

Why then, and how do people buy?

People buy emotionally and justify their purchase decisions with logic. This means the heart leads the mind…not the other way round!

To appeal to prospects and customers…and prime them to buy impulsively, marketing messages must target their primal buying emotions that work with your brands!

Different brands promise different intangible emotional benefits.

A smart sales copywriter must understand these emotional benefits and bring them to life in copy so as to whip the relevant buying emotions.

He does this by using emotionally charged and compellingly persuasive language that will resonate with your audience…

Meaning the copywriter must understand your audience’s persona and their typical, everyday language in order to strike a chord with them.

Additionally, he must write in an informal, easy-going, and conversational tone as if having a casual chat with a friend. This way, you win the reader’s trust and come across as credible–one of their own!

Remember, people only buy or do business with people they trust–period!

And when people trust you, they open up and give you their hearts…

An opportunity to cement your trustworthiness! How?

You address their pain-points…revving them up to a peak emotional state…

And when this happens…

You melt down any sales resistance like snow in the sizzling-hot Kalahari desert sun!

Your marketing offering becomes irresistible…and you sell more and more, time and again!

This is what I’ll do for you by writing emotionally-charged and compellingly persuasive copy that will consistently convert your prospects into “sold” customers.

Your only role will be to transform them into life customers…

Where I’ll also be handy to help you out!

I’m a marketing professional (MBA) and AWAI trained copywriter and content marketer…

Be it short or long form sales letter, blog posts, articles, SEO writing, email marketing, social media marketing, and so on…

You can count on me to deliver polished copy that will tug your prospects along, nodding and saying: “If this is what this brand will do for me…I’ll give it a shot!”

Let’s have a candid conversation on what I can do for your copywriting strategy.

And in case you want to get started on learning how to write world class sales copy, here is a resource you’ll be hard-pressed to find anywhere else: https://www.amazon.com/dp/b081crkh5f